I fully agree with this point. A significant part of the evolution of any sport is closely linked to its professionalization. To achieve this, it is essential to establish a strong and coherent communication and promotion structure.
Such an initiative should ideally originate from the FAI and provide unified support across all disciplines — much like the FIA does for motorsports. With this foundation, the sport could attract greater visibility, larger audiences, and consequently, major sponsors. This, in turn, would enable sustainable growth, increased budgets for competitions, and improvements in safety standards.
This aspect is particularly relevant in developing countries, where safety equipment and infrastructure are often difficult to access and prohibitively expensive. It is therefore encouraging to see that this idea is being taken seriously, as it represents a key step toward the responsible and professional development of our sport.
2. Olympics
3. Major sponsors
Comments
CIVL Delegate
Yes ! On this topic, the Superfinal format which was intended to bring a planetary event to showcase has failed. The technology is there to do better in terms of marketing. Star races around a good TO somewhere in the Alps coupled with live broadcast and interviews is no utopia. Twitch channel with enhanced live report from the gaggle could be arranged.